Hometown: Miami, FL
Meet OnMessage’s juggler-in-chief. After Joanna managed the NRCC’s $65 million polling, media and digital advertising campaign in 2012, Joanna became well suited to drive virtually any project in politics. And therefore she does.
Whether general consulting, crisis communications, earned media, paid media, digital or polling for OMI’s political, corporate or sports clients, Joanna’s involved.
She was part of the team the New York Times called one of the “most remarkable Congressional campaigns in more than a half-century” and was described by Charlie Cook as someone who made “smart, ahead-of-the-curve decisions.”
A native of Miami and graduate of the University of Florida, Joanna began her career at the happiest place on earth, the Walt Disney World Resort. She later moved on to work at top-rated PR agencies representing clients in the healthcare, entertainment and technology industries. But when she took a leap into politics and joined the Bush Administration, the political bug bit her… and hasn’t let go since.
Joanna has advised dozens of candidates and Members of Congress and has served in numerous communications roles in the executive and legislative branches, in national political committees and on presidential and congressional campaigns – including the White House, the Department of Homeland Security, the National Republican Congressional Committee, the Republican National Committee and the 2008 Republican National Convention.
At OnMessage, Joanna relies on her communications background as she expands her expertise to become an ad maker and a RIVA-trained focus group moderator. She has moderated focus groups in English, Spanish and even Spanglish. She’s made award-winning advertising in English and Spanish at all levels – gubernatorial, Senate, House, AG and legislative races.
Beyond politics, Joanna is passionate about fighting for a free Cuba. Over 10 years ago, Joanna co-founded Roots of Hope/Raices de Esperanza, a non-profit organization dedicated to bridging the gap between young Cubans on and off the island and raising awareness about their struggles. Today, RDE has a network of more than 4,000 across the U.S. and abroad that work to empower Cuban youth to become authors of their own future.
Joanna lives in Alexandria, VA, with her husband Alex and daughters Alicia, Sofia and Carolina, but Miami, FL, will always be home.