Opinion Research

Where Data Meets Decisions

Polling isn’t easy. Voters are unpredictable, electorates are complex, and the margin for error is razor thin. But that’s where OnMessage Polling thrives, cutting through the noise, finding the truth in the data, and mapping the path forward. In the toughest races and the most challenging environments, we deliver insights that make the difference.

Trusted. Proven. Accurate-cycle after cycle.

ActiVote: #1 most accurate private pollster in 2024
America First Insight: A+ rated and ranked #5 out of 114 national pollsters in 2024
Nate Silver Bulletin: Ranked second most accurate private pollster and A rated in 2024

ANALYSIS

Insight – that’s the goal of every opinion research project we conduct. True insight isn’t about what or how, it’s about why. Utilizing innovative and methodologically rigorous quantitative and qualitative methods, we go far deeper than simple topline analysis to find that which is truly motivational for voters. Through the use of multiple statistical utilities, we turn raw data into insightful analysis, all aimed at one target – victory.

SURVEYS

While live caller interviews are still the reliable backbone of modern opinion research, we also employ a range of web-based methodologies that allow us to craft each project to best meet our customer’s needs. These methodologies also include a high percentage of cell phone interviews to ensure we reach our target audience.

ONLINE AD TESTING

While online ad testing doesn’t allow us to probe as deep as traditional focus groups, they are a quicker and cheaper alternative. We believe online ad testing is quickly becoming an important research tool for all competitive campaigns.

DISCUSSION FOCUS GROUPS

To truly master the most challenging issues, and how to navigate them, you need the fingertip feel that only focus groups can provide.

PERCEPTION ANALYZER DIAL GROUPS

Dial testing is the best way to uncover and correct problems with an ad. Are you sure the voters understand your ads? Do they “get” the finer copy points? Only one way to know for sure.