Category: Digital

OMI Insights: Should I Be Buying Social Media Followers?

Buying social media followers – this is the #1 thing our social team gets asked when talking to anyone (client or otherwise) about social media strategy. “Can’t I buy the followers I need to create my audience”? You absolutely can BUT just like FitTea promised to make me look like Kim K, it will fall […]

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OMI Insights: Social Media Analytics Explained

Social Media Analytics Explained: Confused on the difference between reach and impressions? Why they matter? Are they good? You’re not the only one. Social Media analytics change as often as the platforms themselves. Here’s a handy guide to help you weed through the top ones you should be monitoring RN.    Engagement What? This is essentially […]

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OMI Insights: Repurposing Content

Repurposing Social Media Content Ever post what you think is a really appealing piece of  content only to have your engagement and impression numbers fall flat? Here are a couple of reasons the numbers might lagging and how to fix them: by repurposing social media content. The medium might be off. On Facebook specifically, the […]

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An Introduction to Instagram Stories

Heard about using Instagram Stories to build your brand but don’t know how (or why) to use them?  Read below for an introduction to Instagram Stories: What: Instagram Stories, widely considered to be Insta’s answer to Snapchat, are photos, videos or messages that you can post for 24 hours.  They can include locations, profile tags, […]

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And we’re LIVE

Early in 2018, Facebook announced changes to the algorithm that prioritizes content in users’ News Feeds in order to encourage “meaningful interactions” from friends, family and groups. Our social media team hit back hard in anticipation with three main strategies: 1: Comment Management Pages that don’t encourage conversation and/or comments were expected to experience the […]

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“You like me, you really like me!”

With a few months until the official campaign kickoff in March, the Hawley social media strategy became increasingly more focused on building voter relationships using Facebook.  Knowing that once the campaign kicked off, our content would shift to “calls to action”, we wanted our audience to feel invested in Josh and his family and hope […]

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OnMessage, Inc. Hires Top Digital Talent Brian Lyle

OnMessage, Inc. is proud to announce the hire of top digital talent Brian Lyle, who will serve as Vice President of Digital Strategy. Brian brings a wealth of knowledge to our digital team, where he will provide our clients with strategic advice and cutting edge techniques to maximize their online ad campaigns, social media presences, […]

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