OnStrategy

At OnMessage Inc., we are strategists first. Everything your campaign does must be rooted in an effective multi-level strategy.

Our surveys help define and refine strategy and our advertising advances the winning storyline. Our general consulting services mirror this comprehensive approach.We get involved in every aspect of your campaign – from big-picture game plans to the minute details of voter targeting.

We develop a thoroughly researched campaign plan with the following elements:

1. Theory of Victory 2. Winning Coalition 3. Message and Themes 4. Press Strategy 5. Budget 6. Staff Structure 7. Scheduling and Targeting Blueprint 8. Voter Contact and Marketing Tactics 9. Political Organization 10. Finance

We believe the campaign starts and ends with your core story and exists in your unique space. Our campaign plans aren’t cookiecutter – we don’t write a word until we have a full understanding of your beliefs, your opponent, and your audience. A great campaign has a team that works well together. That’s why our firm brought together campaign veterans in general consulting, media consulting, and survey research.With OnMessage Inc., you have the option of hiring one unified team or of pairing us with other specialists who share this philosophy of teamwork.