OnResearch

OnMessage Inc. has provided precise survey research to successful campaigns at every level, from Presidential to Gubernatorial to Senatorial to local. Partner Wes Anderson has twelve years of survey research experience, having served as Chief Pollster to the Republican National Committee, the National Republican Senatorial Committee, and dozens of campaigns and associations.

We believe precise opinion research is an important component of any campaign – helping you understand the changing political environment and refine your theory of victory. We believe opinion research is a dynamic exercise – and that’s a difference from some of our competitors. Others use surveys merely as static tools – the finger-in-the-wind approach that gauges public opinion and moves policy to it.We believe policy ought to come from you and your beliefs. Our opinion research is designed to find the most effective way to market your core.

We call that the “strategic intersection” approach – using opinion research to determine that optimum point where you can lead voters. It’s the strategic intersection between your beliefs, the issues that are vote determinative, and our opponents’ weaknesses. If you’re looking for a polling firm to tell you what to believe – you’re not looking for us. But if you need sophisticated tools to help you lead based on core principles, we can help.